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How to Display More Targeted AdSense Ads on Your Blog part 1

"TARGETING ADS", some guys out there may ask "Is it really important to pay attention as a google publisher?"
I will explain this with small example here so that you guys can have a crystal clearance in this discussion. Lets say you have a blog on Making money for example Making money blog.
Its a blog with PR 0, so you can sometime see ads such as adsense ad
Now visitors will come to the blog to know how they can earn and they will not be interested in origin of the Universe. Now you guys have some idea about which am talking. you may have sometime come across such things in your website or blogs. Question is how to target only ads related to your content, not otherwise. Why to show ads not relevant to your blog content.


Google provides this string of code to place on our web pages that alerts AdSense to display ads that are relevant to only that section we’ve enclosed in it. Likewise, we can also tell Google to ignore certain sections of our website by using a different set of instruction codes.
adsense targeting
Obviously, these little bits of code can allow us to do some pretty evil stuff. But, I’ve only had mixed results with them thus far. In future revisions of this book, I will most definitely update this section as more data comes in to analyze. For now, do what it is we do best: mess around with it! don’t expect anything to show up, you won’t immediately notice a change.
I’d recommend only using one or two on each page otherwise Google might just ignore them.

Important Note

In order to properly implement Section Targeting, you’ll need to include a significant amount of content within the section targeting tags. This means make sure your blog posts are a pretty good length otherwise insufficient content may result in less relevant ads or public service ads and it’s not worth adding these tags. It is also against Google’s AdSense policy to manipulate the ad targeting code to result in ads that are not relevant to the content of your pages. Don’t do it otherwise you risk getting banned from AdSense.

10 Tips To Improve Google Adsense Earnings part 2

Rewrite Best Articles So That Better Ads Appear

In tandem with working out what your best articles are, you should manually see what kind of ads are displaying on your bigger posts. Take for instance my number one post. The ads that were originally being displayed were awful and the post itself was only about one line long.

However, once I spotted the crazy Google traffic I went back and rewrote the post so that it included links to other related posts and improved the keyword density so that better Adsense ads are now displayed.

Reduce Noise Around Ad Units

One of the best ways to improve your Adsense CTR is to reduce the amount of noise around your ads. If you are serious about increasing your CTR then you want to limit the amount of other links and noise around your units.

For instance, take my best performing unit at the top of my posts which accounts for around 80-90% of my adsense income. Have you noticed how I don’t even have a post stamp near it? The only ‘noise’ near that unit is the title because I can’t sensibly move it! No author name, categories, ratings, tags etc in sight.

Don’t Use Competitive Ad Filter - Trust Google

This one may be a bit controversial, but I fully believe that to increase Adsense Earnings you shouldn’t use the competitive filter and that you should trust Google, as Google will always display the ad it thinks will work best on your site and which has the highest CPC. If this turns out to be one of the ads that you’ve blocked, then all you are actually doing is reducing your potential earnings. I believe that you should only use the competitive filter to eliminate competitor ads, not in an attempt to increase Adsense earnings.

Get An Adsense Optimised Theme

I couldn’t finish this list without plugging my Adsense Optimised theme. I have lost count of the number of people who have thanked me after they have changed their theme to Typo XP Reloaded. Having a theme that’s designed for adsense can make a huge, huge difference.

If you are attached to your current theme then try and make tweaks that will help your CTR e.g. do you need that huge bright header that is pushing your ads below the fold and is only creating more ‘noise’? Should you use nice blue links that everyone knows means ‘click here’ rather than that funky link colour you like because it matches your wallpaper?

I hope you found these tips useful, or at least they’ve given you food for thought. As always feel free to share any of your tips or comments below. If you are looking for other ways to make money from blogging then this post might help.

10 Tips To Improve Google Adsense Earnings part 1

As predicted in last months MyBlogEarnings, my Adsense income has taken a bit of a hit this month as advertisers start to reduce their spend. So far this month my CTR has remained fairly constant, but my CPM has dipped by a few dollars.

I haven’t really worked on my adsense optimisation for a while, as after growing my adsense income from a few hundred dollars to over $4k in 8 months, I’d assumed that I pretty much had it cracked.

However, after this months CPM reduction I’ve added adsense optimisation to the list of things I’m going to focus on this month. Here are 10 Tips To Improve Google Adsense Earnings that have worked for me in the past, that I’m going to focus on this month to get my CPM back up for the rest of the month.
Make The Most Of Google Love

One of the common reasons bloggers don’t make a lot of money from Google Adsense is because they don’t write about topics that people are searching for answers on i.e. using Google. Just writing interesting articles isn’t going to get you a lot of clicks on ads as your readers won’t be searching for answers or certain products.

If you take a look at my top posts in the sidebar you will see that most of the posts are giving tips, or useful links for services, or are product reviews i.e. posts that get lots of Google love which sends lots of click happy people through to my site. If you post more articles of this ilk your adsense earnings will increase. These articles are also timeless and will continue to get Google traffic long after my regular readers have moved onto newer material.

To maximise your Google traffic don’t forget the basics like making sure your post titles are clear and that your first paragraph clearly explains what the post is about, so that even if you are not the top result you have increased your chances of being clicked on. Take a look at my top posts - every one of the post titles makes it clear what the post is about, which is why they do well on Google.
Smart Pricing - Less Is Better

I’m stunned by how many blogs haven’t factored in Google Adsense Smart pricing into their site design. If you haven’t come across Adsense Smart Pricing before, then in one sentence this is where Google looks at your site’s overall CTR and if it’s low then it will display lower value ads and if it’s high it will display higher value ads.

So, for many sites a quick way to improve earnings is to actually display fewer ads i.e. to remove poorly performing ad units like sidebar ads, or ads that are below the fold etc. This will increase your site’s average CTR, which will make Google display higher value ads in your better performing spaces which will raise your overall earnings.

Smart Pricing works across your Adsense account, not just on a site by site basis. So, if you are displaying a significant number of Adsense ads on other sites that have a poor CTR then you should remove them as your main sites will benefit.
If You’re Going To Place Ads Put In Best Spots - Don’t Kop Out

In my view, if you are going to run ads on your site then it doesn’t make sense to do it half-heartedly i.e not put your ads in the best slots. If you do you’ll never get to see the full benefits - if you’re going to do something in my view, then do it right!

This heatmap shows where the best positions for Google Adsense Ads are.
Blend Your Adsense Units

Following on from the previous tip, again if you are going to add Adsense ads to your site then again I think you should make sure that they are fully optimised. The best way of doing this is to blend the ads into your site by making sure that the text and link colours match.

To maximise CTR you should also wrap text around your ads. Many sites have tried placing ads above text or even before articles, but in my opinion this is a bad move, as all it does is encourage readers to ‘jump’ past your ads straight to the content.
Get A Good Stats Package

One of the difficulties with Google Adsense as it’s virtually impossible to see for certain which posts have a high CTR. But, if you have a good stats package then at least you can see which of your posts are popular so that you can try and write more of the same to further grow your traffic.

How To Improve Your Adsense Quality Score

Most people have no idea that this even exists. Yes, there is a quality score for Adsense as well – not just for Adwords. If your site has a low AQS (Adsense Quality Score), then it will be "smartpriced" and you will get paid less for the clicks your site generates.

Since we are in the business of making more money, let’s see some of the things you can do to prevent this from happening...

You need to know that Google has some universal rules that they apply to pretty much everything they do.

If a page has certain qualities, it will rank higher on Google

If a page has certain qualities, it will get a higher quality score in Adwords

If a page has certain qualities, it will display Adsense ads that pay you more.

Here are some of the things you can do to improve your Adsense Quality Score:

- Add quality links to your pages
- Add related keywords to your main term: If you have a page about "seduce women" you may consider including some keywords like "pick up artist", "dating" etc...
- Use Terms of service and privacy policy links on your page. Yes, this can result in a higher Adsense quality score. Do it.
- Try to make your site more interactive so that visitors will stay on it longer. Google thinks that, if someone spends more time on your site, it must be high quality. Adding comment forms, special reports, videos etc can make your visitors stay more on your aite.
- Tell your visitors to bookmark your site (Google considers this a good sign of high quality as well)

If you want to discover more ways to increase your Adsense CTR and earnings per click, then sign up for feeds. comment and keep visiting the blogs. Requests are welcome.

How To Maximize Your Adsense CTR - AND Earnings Per Click

You will have 3-4 ads on your page MAX. (NOT ad blocks. ADS). The fewer Adsense ads show on a page, the higher the average earnings per click for you.

If you place more ads on your page, they will show ads that rank lower on Adwords (and are cheaper). You don't want people to click on ads that pay you $0.05. You want them to click on ads that pay you $0.50! Adwords are generally disproportionately expensive on the top positions. After a while, the bids "normalize" and you won't get paid as much for showing that "Adsense" on your site.

Also keep in mind that many options confuse people. Give them few links to click on.

Don't forget to create channels to track your ads. You can set up a new channel by following this path inside your Adsense account:

Adsense set up ==> Channels ==> Add new custom channels

Be descriptive in your channel name so you know what is going on and you don't get confused. For example, if you have a page on golf clubs and you are testing a 250X250 square on the top left of the screen, use a name like: golfclub250X250left

Also make sure that you don't use channels you have used in ads in previous different markets. I have found that this can confuse the system some times and your page can show ads for the OLD market you were in. This happens especially if there is not a lot of ad inventory in the new market you are in.

Many webmasters like the big rectangle. Why? Because it works! It gets very good CTR. However, I'm not sure that most people have actually tracked the profitability of their ads. Different markets can respond differently BUT, here are a few things to consider:

The 250X250 square, has almost the exact same look like the big rectangle. One ad below the other. But it shows three ads instead of four. What does that mean? It means that you give your visitors fewer options to choose from (but not too few) and they may decide to click more easily. Not only that but you now eliminated the 4th ad which would be, on average, the lowest paying of the four.

Can we push this even more? We can. We can create a similar block of ads with only two ads this time. Just create two 234X60 half banner ads and put one under the other. You now have a "mini rectangle" with only two ads. In many markets, two ads is the sweet spot not only as far as CTR but also as far as earnings per click go.

What about having only one ad then? This would definitely give you the highest earnings per click. But one ad usually doesn't give people that much of an option. If it's not compelling enough, they won't click it. I would have at least two ads on my page.

Note: if you use the trick with the two half banners one on top of the other, make sure that you use different channels. I found that, if I use the same channel name, the exact same ad can show twice on my page! Use different channel names. It makes sense from a tracking standpoint anyway.

Make sure you disable the "advertise on this site" link that your Adsense ads show by default. This will make your ads look less like, well, ads - and more like helpful resources. Login to your Adsense account and click "My Account". Scroll down where it says: Onsite Advertiser Sign-Up [edit]. Under that it should say: Subscription: You are not currently subscribed to Onsite Advertiser Sign-Up. If it says you are signed up, click the edit link and uncheck the box on the next page. All "advertise on this site" links on your ads should disappear in a few hours max...

If you want to discover more ways to increase your Adsense CTR and earnings per click, then comment and keep visiting the blogs. Requests are welcome.

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