"TARGETING ADS", some guys out there may ask "Is it really important to pay attention as a google publisher?"
I will explain this with small example here so that you guys can have a crystal clearance in this discussion. Lets say you have a blog on Making money for example Making money blog.
Its a blog with PR 0, so you can sometime see ads such as
Now visitors will come to the blog to know how they can earn and they will not be interested in origin of the Universe. Now you guys have some idea about which am talking. you may have sometime come across such things in your website or blogs. Question is how to target only ads related to your content, not otherwise. Why to show ads not relevant to your blog content.
Google provides this string of code to place on our web pages that alerts AdSense to display ads that are relevant to only that section we’ve enclosed in it. Likewise, we can also tell Google to ignore certain sections of our website by using a different set of instruction codes.
Obviously, these little bits of code can allow us to do some pretty evil stuff. But, I’ve only had mixed results with them thus far. In future revisions of this book, I will most definitely update this section as more data comes in to analyze. For now, do what it is we do best: mess around with it! don’t expect anything to show up, you won’t immediately notice a change.
I’d recommend only using one or two on each page otherwise Google might just ignore them.
In order to properly implement Section Targeting, you’ll need to include a significant amount of content within the section targeting tags. This means make sure your blog posts are a pretty good length otherwise insufficient content may result in less relevant ads or public service ads and it’s not worth adding these tags. It is also against Google’s AdSense policy to manipulate the ad targeting code to result in ads that are not relevant to the content of your pages. Don’t do it otherwise you risk getting banned from AdSense.
Rewrite Best Articles So That Better Ads Appear
In tandem with working out what your best articles are, you should manually see what kind of ads are displaying on your bigger posts. Take for instance my number one post. The ads that were originally being displayed were awful and the post itself was only about one line long.
However, once I spotted the crazy Google traffic I went back and rewrote the post so that it included links to other related posts and improved the keyword density so that better Adsense ads are now displayed.
Reduce Noise Around Ad Units
One of the best ways to improve your Adsense CTR is to reduce the amount of noise around your ads. If you are serious about increasing your CTR then you want to limit the amount of other links and noise around your units.
For instance, take my best performing unit at the top of my posts which accounts for around 80-90% of my adsense income. Have you noticed how I don’t even have a post stamp near it? The only ‘noise’ near that unit is the title because I can’t sensibly move it! No author name, categories, ratings, tags etc in sight.
Don’t Use Competitive Ad Filter - Trust Google
This one may be a bit controversial, but I fully believe that to increase Adsense Earnings you shouldn’t use the competitive filter and that you should trust Google, as Google will always display the ad it thinks will work best on your site and which has the highest CPC. If this turns out to be one of the ads that you’ve blocked, then all you are actually doing is reducing your potential earnings. I believe that you should only use the competitive filter to eliminate competitor ads, not in an attempt to increase Adsense earnings.
Get An Adsense Optimised Theme
I couldn’t finish this list without plugging my Adsense Optimised theme. I have lost count of the number of people who have thanked me after they have changed their theme to Typo XP Reloaded. Having a theme that’s designed for adsense can make a huge, huge difference.
If you are attached to your current theme then try and make tweaks that will help your CTR e.g. do you need that huge bright header that is pushing your ads below the fold and is only creating more ‘noise’? Should you use nice blue links that everyone knows means ‘click here’ rather than that funky link colour you like because it matches your wallpaper?
I hope you found these tips useful, or at least they’ve given you food for thought. As always feel free to share any of your tips or comments below. If you are looking for other ways to make money from blogging then this post might help.