Google's Ad Network, Now With Double the Cookies
As part of the ongoing integration of its DoubleClick acquisition (yesterday it sold off Performics), Google will be placing an additional DoubleClick cookie on the browsers of everyone who visits a site that is part of Google's current AdSense network. This will allow Google to more easily serve up display ads from DoubleClick across that network of sites. It will also allow it to introduce some basic improvements such as frequency capping (letting advertisers limit how many times the same person sees the same ad), and better reporting and conversion data.
All of that is great for advertisers and great for Google, which will be able to leverage its vast, existing Adsense network to push more display ads as well. This is what scares the hell out of Microsoft and Yahoo, and was the prime impetus for Microsoft seriously getting into the online ad business in the first place with its acquisition of aQuantive last year and its attempts to buy Yahoo this year.
For consumers, it means even more cookies on their browsers and more attempts to target ads to them.
On the bright side, for those who of you who have enough cookies on your browser, Google is letting you opt out of cookies for both AdSense and DoubleClick ads with one click.
Clarification: If you already have a DoubleClick cookie on your browser, and you probably do, then you won't get a new one. That one will just work with Google's ad network. And Google's ad network has been able to serve display ads from DoubleClick and others since May, but this strengthens that capability with respect to DoubleClick ads in particular.
5 simple way for Targeted Web Site Traffic : How To Get It Fast!
Targeted website traffic is important for any online business. Without traffic targeted to that companies products or services that dot com is doomed to fail.
With that said here are five ways to get targeted web site traffic fast:
1. Make Comments On Popular Blogs Related To Your Niche. You will get traffic from click thru’s to your site & improve your search engine ranking by increasing your link popularity.
2. Write Articles Optimized For Keywords You Want To Rank High For In The Search Engines And Submit Them To Popular Article Directories. Use Wordtrackers free Gtrends Tool to find low competition keywords
3. Create A Squidoo Lens & Fill It With Free Content Related To Your Product, Website Or Service. Once Again Use The Word tracker, Gtrends Tool To Find Relevant Low Competition Keywords
4. Set up a social networking profile on facebook & find people who are interested in your content. Just use facebook groups to find people who are interested in what you are providing.
5. THE KEY: While using all the above strategies make sure you offer visitors to your website or blog the option to subscribe to your blog or newsletter so they can keep returning to your site over & over again. I use Aweber to manage my subscribers & opt in lists & they provide an excellent service.
