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Most Search Engine Optimization experts tend to agree that content is king on the web. But this simple catch-phrase can be misleading. It should really be 'fresh content' is king. Providing original content is a way to avoid having to find cheap web traffic because it will eventually generate traffic for free.
A simple technique to avoid providing duplicate content is to re-write parts of the original and include some of your own custom content. Another is to regularly replace older articles on your site with fresh ones. This does require some effort, but you can find scripts that can assist in both finding articles and automatically replacing older ones on a schedule.
However, the best way to ensure that your content is original is to write it yourself. This is the kind of content that search engines love. Unfortunately, writing is a daunting task for most people. However, there are some simple techniques which can make the process much easier.
Picking the right topic is essential. It should be something you have some knowledge about. It is even better if you have a real passion for the subject.
You are the only person who is going to see the first draft so don't waste time worrying about what others might think. Write quick drafts and return to edit later. Start by writing just what comes to mind. Before you know it, you will have produced plenty of content. Later on you can return to edit it so that it is suitable for publishing. Always keep in mind what your audience would find useful.
A great thing about the web is that people like to read screen-size amounts at one time. You only have to write about 400-500 words rather than a long essay.
A great way to lift your credibility (and obtain backlinks at the same time) is to publish your work in an article directory. However, if you want it to remain totally original you may prefer to just leave it on your own site.
After you have published your first piece of work you will see that the process isn't as frightening as you first thought. Soon you will be able to compose lots of fresh interesting content that both the search engines and your visitors will love. Because of this, you should be able to attract many free visitors and you won't have to look for sources of cheap web traffic.
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